Why Every Firm Needs a Capture Process

Research shows that only 30% of firms have a formal Capture process. In the inaugural episode of 5 Capture & BD Questions, we’ll explore why Capture should be a core component of every Business Development organization. From codifying gate reviews and securing a Capture position, to understanding how protests impact both your proposal strategy and your firm’s reputation, this session will challenge firms to rethink how Capture fits into BD.

Attendees will walk away with practical insights on how to embed stronger Capture discipline into everyday BD practices to improve win probability and long-term credibility. Reserve your spot today!

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Speaker Bios 

Taylor Hilliard, CP APMP:
Taylor Hilliard is a Capture Manager supporting SLED, federal, and international markets. She leads end‑to‑end capture efforts, using data‑driven research, competitive intelligence, and partnership strategies to align pursuits with client goals and increase win probability.

Nichole Reber:
Nichole Rebar brings more than 20 years of experience across marketing, BD, capture, and proposal management. She takes a strategic, intentional approach to growth and is passionate about helping professionals see Capture and BD as impactful, long‑term career paths.